• PhD Management, University of Vienna, Austria
• MBA, University of Management and Technology, Lahore

Trainings, Certifications, Memberships

• Academic Member, British Academy of Management
• Academic Member, International Society of Franchising
• Academic Member, Academy of Management
• Academic Member, Academy of Marketing Science
• Reviewer for Journal of Small Business Management
• Reviewer for Small Business Economics Journal
• Reviewer for International Journal of Retail & Distribution Management
• Reviewer for International Journal of Emerging Markets
• Reviewer for Journal of Marketing Communications
• Reviewer for International Journal of Business Performance Management
• Reviewer for South Asian Journal of Business Studies
• Reviewer for Journal of Quality and Technology Management
• Reviewer for Pakistan Economic and Social Review
• Reviewer for International Society of Franchising Conference
• Reviewer for Academy of Management Conference
• Reviewer for British Academy of Management Conference
• Reviewer for International Corporate & Marketing Communication Conference

Experience

• Assistant Professor, Rennes School of Business, France
• Visiting Professor, Shih Chien University, Taiwan
• Visiting Professor, International University of Rabat, Morocco
• Visiting Professor, University of Vienna, Austria
• Operations Manager, Faysal Bank Limited
• Officer, Askari Bank Limited
• Officer, First Standard Investment Bank Limited

Area of Expertise

• Brand Management
• Retail & Distribution Management
• Franchise Management (for franchisees)
• Franchise Management (for franchisors)
• Services Marketing
• Marketing Simulation
• Strategic Marketing
• B2B Marketing
• Social Media Marketing
• Luxury Marketing