Course Objectives

• Define retail management and different types of retailers
• Understand the characteristics of a successful retail manager
• Learn about the key concepts of retail management
• Identify the factors that generate demand for retail outlet in location or trade area
• Compare and analyze the location opportunities
• Identify human resource factors that can lead retailers to achieve competitive edge
• Describe the challenges and issues related to retail management
• Learn about the customer relationship management
• Identify the best ways to obtain customers’ feedback and its use to make informed decisions
• Understand the common legal and ethical issues associated with the sale and purchase of merchandise and effectively make international sourcing decisions

Course Content

• Setting the foundation and customer service
• Becoming a successful retail store chain manager
• Consumer buying behavior and multi-channel retailing
• Retailing strategies: Strategic planning about retailing and its financial performance
• Retailing strategies: Decisions about retail location and selection of the sites
• Developing human resource management systems and the use of customer relationship management systems
• Merchandise management: Merchandise assortment, buying systems, and vendor relations
• Retail communication, mix and pricing
• Store management

Course Methodology

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Target Audience

• Sales managers
• Retail managers
• Store managers
• Merchandisers

Duration

3 Days (08:30–14:30) with appropriate breaks for tea/refreshments and lunch.